Home » CEO-Speak: The Language of Corporate Leadership by Joel Amernic
CEO-Speak: The Language of Corporate Leadership Joel Amernic

CEO-Speak: The Language of Corporate Leadership

Joel Amernic

Published February 22nd 2006
ISBN : 9780773530379
Hardcover
256 pages
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 About the Book 

This text considers the implications of the corporate language of leadership. Through a rhetorical analysis of the speeches & letters of chief executive officers, annual reports to shareholders, & company newsletters & websites, it showsMoreThis text considers the implications of the corporate language of leadership. Through a rhetorical analysis of the speeches & letters of chief executive officers, annual reports to shareholders, & company newsletters & websites, it shows that CEOs are elitist & exclusionary propagators of an often biased stream of discourse.