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Managing the New Product Development Process: Cases and Notes Robert J. Dolan

Managing the New Product Development Process: Cases and Notes

Robert J. Dolan

Published August 1st 1992
ISBN : 9780201526271
Paperback
392 pages
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 About the Book 

The contents of this book are based on the Harvard Business School course New Product Development: An Analytical Approach. The books objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in newMoreThe contents of this book are based on the Harvard Business School course New Product Development: An Analytical Approach. The books objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.